M2 Realty Platform

In-house Product Designer

In-house Product Designer

2019–22
2019–22
M2 Realty Platform
M2 Realty Platform
M2 Realty Platform

From Zero to Platform — Building M2 from the Inside Out

At M2 Realty Platform, I led a team of four product designers in the B2B Deal Desk — the core business unit that generated the majority of the company’s revenue. Our mission was to turn raw ideas into real, working tools for the real estate market, balancing user needs, legal complexity, and business goals.

Early homepage prototype for m2.ru — the foundation of everything that followed

A white hand holds an iPhone with the Yango Pay app against the background of a Tesla3, behind the branded Yango Pay logo

Early homepage prototype for m2.ru — the foundation of everything that followed

I was deeply involved in designing the entire ecosystem: from the main marketing homepage to the mortgage application flow, from mobile app prototypes to full-featured user dashboards for both B2B and B2C clients. Among the key directions I owned were the Mortgage Broker Service, Electronic Registration, Remote Signing, and the Online Deal experience — every part of the deal lifecycle had to feel seamless, fast, and trustworthy.

M2 Realty App
M2 Realty App
M2 Realty App
Step-by-step mortgage flow — streamlined and user-focused

A white hand holds an iPhone with the Yango Pay app against the background of a Tesla3, behind the branded Yango Pay logo

Step-by-step mortgage flow — streamlined and user-focused

What made this work exciting was that we started from scratch — there was no legacy, just an ambitious vision. I helped shape the product’s foundation through constant iteration, close work with stakeholders, and hands-on prototyping. We literally built the platform screen by screen, logic by logic, hypothesis by hypothesis.

M2 Realty App
M2 Realty App
M2 Realty App
M2.Pro — a digital workspace for real estate agents

A white hand holds an iPhone with the Yango Pay app against the background of a Tesla3, behind the branded Yango Pay logo

M2.Pro — a digital workspace for real estate agents

A big part of my role was product R&D — designing and testing concepts before they reached development. I regularly created interactive prototypes to explore new flows, test user behaviors, and validate ideas early. This included both internal product evolution and strategic partnership tools for major players in the mortgage and real estate market.

This project gave me a rare chance to work at the intersection of design, strategy, and operations — where every decision impacts how people buy property, sign deals, and move through complex processes with ease and confidence.

M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App
M2 Realty App

Yes, I’m legal 😎 — Freelance Web Developer License DMCC-950353 (Dubai) — ALEKSANDR NEVSKII FL 467706

Yes, I’m legal 😎 — Freelance Web Developer License DMCC-950353 (Dubai) — ALEKSANDR NEVSKII FL 467706

Yes, I’m legal 😎 — Freelance Web Developer License DMCC-950353 (Dubai) — ALEKSANDR NEVSKII FL 467706

Alexander Nevsky

Alexander Nevsky®

Let's together envision a better future,creating solutions that positively
impactour way of life and leave a better Earth for future generations

© Copy Rights • Alexander Nevsky® • 1984—2025 • Moscow–Dubai

Alexander Nevsky®

Let's together envision a better future,creating solutions that positively
impactour way of life and leave a better Earth for future generations

© Copy Rights • Alexander Nevsky® • 1984—2025 • Moscow–Dubai

Alexander Nevsky®

Let's together envision a better future, creating solutions
that positively impactour way of life and leave a better Earth
for future generations

© Copy Rights • Alexander Nevsky®

• 1984—2025 • Moscow–Dubai