Segment

Segment

Segment

Web & App Design

Web & App Design

Web & App Design

2024

2024

2024

Lead Designer

Lead Designer

Lead Designer

Dashboard view of the analytics homepage
Dashboard view of the analytics homepage
Dashboard view of the analytics homepage

Project info

Project info

Project info

Scope

The goal of this project was to revamp an e-commerce platform to enhance user experience and drive higher conversion rates. The main components involved optimizing the checkout process, improving product pages, and creating a mobile-responsive design.

Process

I researched, analyzed, and gathered insights to redesign an e-commerce platform. I ideated, sketched, and created high-fidelity designs for a modern look. User testing was conducted for feedback, and the site was built using Webflow for responsiveness and performance optimization.

Solution

The revamped e-commerce platform saw a 25% rise in conversion rates and a 40% enhancement in user engagement metrics. Positive responses from users were received, especially regarding the improved navigation and checkout process. Notable enhancements comprised of an attractive product presentation, easy navigation, and a smooth mobile interface.

Dashboard view of integrations page
Dashboard view of integrations page
Dashboard view of integrations page
Landing page presenting dashboard of a product
Landing page presenting dashboard of a product
Landing page presenting dashboard of a product